The name of your business is important–it’s one of the first things potential customers know about it. And having unique names for each of your…
“You had me at hello,” those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger’s character was hooked from that…
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating…
Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be.…
Last issue, I talked about increasing your Brand Love– meaning to increase the affection that prospects and customers feel toward your business. Why? Because increasing…