Explaining amazing customer service is a lot like having a step-by-step recipe for your favorite food. You have to know how to do it!
All businesses must create outstanding customer service whether they are online or brick and mortar.
For several years, I have been buying groceries at Farm Fresh Grocery Store in Poquoson, VA. Their cooked food department has amazing customer service and their customers keep coming back and line up to buy their freshly cooked products daily.
What makes this store so special?
The Manager and assistant cooks know me by name and I know each of them by name. We have a “relationship”. Customers enjoy buying from people they like and trust. Friendly helpful sales service makes your customer feel special!
We ask about each other’s families and they are willing and happy to spent a few seconds talking to you. The employees are not only knowledgeable about the layout of the store they are eager to help you find something, They are also quick to engage you in conversation if you look like you have had a hard day at work. They are eager to offer a caring ear and other times point out a bright spot that you hadn’t recognized.
They care.
Happy customers tell their friends and neighbors about their experience. Word of mouth sales has been and will continue to be the top generator of business in any business. Creating a fantastic customer experience primes the pump for telling their friends and neighbors about their experience.
The chef is quick to tell me “I just made up some fresh roasted chicken, Madeline, you owe it to yourself to try some.”
When you make your selection they will wrap it up or if they have run out of it, will tell you it will take 10-15 minutes for them to cook up your selection and to please continue shopping and they will have it prepared for you when you return.
Three Success Secrets for Amazing Customer service:
1) Hire for attitude. Your salespersons must have a positive attitude and smile at their customers. They are friendly and have a caring attitude, know their customers names, and truly care how their customers are. Your salespersons are personable and they enjoy their job.
2) Your salesperson “listens” to what you customers want and need to know about your products and then tells your customer the benefits of each product and the cost.
3) Your salesperson is passionate and knowledgeable about what they are selling and knows everything about the products they sell. They enjoy helping their customers solve their problems and become friends and as expert, Jeffrey Gitomer says become a “trusted adviser” to them.
By following these three secrets for amazing customer service you will keep a steady line of customers wanting to do business at your store.