The promotional gift is a strategy that numerous companies use to promote their business. If you and your company are thinking of using this proven strategy, then you should definitely consider the lanyard. Below is a list of some of the reasons why a lanyard is an ideal item for this purpose.

The Price of the Lanyard

A single lanyard will cost about a dollar per unit. This price includes the lanyard, the custom design and the attachment. A business can save even more money if they make a bulk purchase. In many cases, manufacturers may be willing to waive the cost of shipping and handling if the order is large enough.


Lanyards are a product which does not have any special storage needs. This means that they can be kept almost anywhere regardless of the temperature. Additionally, they are small and take-up virtually no space. These cords are light and resilient and can be stored for extended periods of time.


The lanyard is not a fragile item; a well-made cord can last for many years. There is little chance of a cord being damaged during shipping or handling. Furthermore, once the lanyard is in the hands of the recipient, the chances of it suffering any kind of damage are slim at best. Cords can also be cleaned and washed as needed. A well-made lanyard will not fade, crack or peel.


The traditional way of wearing a lanyard is around a person’s neck. This fact means that the cord will be seen not only by the person who receives it, but by any individuals who see the lanyard around that person’s neck.


The lanyard is an item which can be completely customized. Suppliers will offer buyers the opportunity to make choices throughout the manufacturing process. The buyer will be able to decide the type of fabric and the style. Further choices will include the background color and/or pattern of the cord. The background of a lanyard does not have to be a single color. These days quality suppliers can offer cords that come in various patterns and prints.

The attachment on the cord is another choice that the purchaser will get to make. Quality suppliers not only offer a number of clasps at their basic rate, they also provide numerous up-grades.

Eco Friendly

Numerous companies these days are interested in using and buying products, which are friendly to the planet. Many lanyards fall within this category. There are those which have been made using recycled materials and those that can be recycled. In some cases, the cord will be both. There are also cords, which are biodegradable.


The lanyard is an item which is not gender specific. Cords can be worn by both men and women. They are also items, which will not be affected by the size or age of the person.

Offering free gifts to an individual is a great way to increase any business’ presence in the area. If your company is interested in inexpensive, effective advertising, then the lanyard is an item which deserves serious consideration.