Let’s face it, people do judge you (and your business) by “your covers”. When you are doing business online, people who cannot see you physically, judge you by what they can see. Whether this is your webpage or your stationary, you will be judged.
Would you allow your salespersons to dress in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.
That’s why it’s important that your Letter Head, Business Cards and other stationary items must portray a sense of professional and attention to detail.
If your stationary appears to be put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your customers that you are not professional and you do not care for quality. Conversely, if your stationary looks professional, you give your customers the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.
Statistics show that most people take approximately 7 seconds to take their first impressions. When you deal with a customer via written means, your Stationary will form that first impression.
For great Stationary items, I recommend Vistaprint, all you need to do is upload your quality graphics, select your requirements and off you go.
Christmas is just around the corner
Christmas is a great time of the year to make contact with your customers to say “Thank You” for your patronage etc. Personalized Christmas Cards are a lovely way of doing this.
Visit the Arvoreen Treasures Christmas Store for some great ideas about Personalized Christmas Cards.
Remember, whatever you do, your Stationary can be the first and only impression a customer receives of your business. Make it matter.